New Arrivals

The perfect everyday lip gloss that will give you a hint of color, while leaving your lips feeling soft and hydrated.  A sheer, luxurious gloss with an ultra-fine pearl finish...

Our Perfecting Beauty Sponge is super-soft, latex-free, and blends makeup for a flawless, skin-like finish application. Vegan, Cruelty-Free & Perfect for ALL Skin Types. Flat Edge: Use to apply, cover, and contour...

Your Makeup By Rach essentials. All in one collection. Meet the complete Makeup By Rach lineup - your essentials for eyes, lips, lashes, and the perfect finish. The Makeup By...

Create bold, beautiful lashes with our Perfecting Waterproof Mascara. This lightweight, waterproof formula adds buildable volume, length, and definition while resisting smudging and flaking for all-day wear. The precision silicone...

Your two-step eye routine, perfected.  The Perfect Eye Duo pairs our Perfecting Liquid Eyeliner with our Perfecting Waterproof Mascara for an effortless, defined eye in minutes. Create the perfect wing,...